I'm 52. I Quit Underwire Bras in March — and My Red Grooves Are Gone

It's 10PM and it's still on. The wireless pull-on bra with no wires, no hooks, nothing to dig in.

Joanne Pratt
Joanne Pratt
· 6 min read
3.2K shares 29 comments
I'm 52. I Quit Underwire Bras in March — <mark>and My <strong>Red Grooves</strong> Are Gone</mark>
😣 6PM Unhook😌 Still On At 10PM

It's 6:40 on a Tuesday and Diane Kessler is standing in her bathroom with the door shut, already reaching behind her back.

The last piano student has been gone four minutes. Her coat is still on the hook by the door. The bra comes off first. It always does.

Under her breasts there are two pink grooves. On top of both shoulders, two soft dents. She's 52 and she has believed for years that this is what a chest costs you. Then a fitter in a small shop asked to see her back, and said the grooves had nothing to do with her size. They had everything to do with two inches of elastic she'd never once looked at.

Here's the fact that reframes the whole thing. Your bra band does most of the lifting, not the cups and not the straps. So the band edge is where all that weight lands. On almost every underwire bra you have ever owned, that edge is a narrow strip of elastic with a row of metal hooks in the middle of your back. Narrow strip, all the load. The skin gives before the elastic does.

In the next few minutes you'll see exactly why those two lines show up, and why one change to the back of a bra stops them. It has nothing to do with your bust, your weight, or your age.

83%
Women over 50 who still see marks at bedtime
6:41 PM
Average time she reaches back to unhook
0
Wires, hooks or clasps pressing into her back
The Bra Comes Off Before the Coat Does
6:40PM. The coat is still on the hook.

The Bra Comes Off Before the Coat Does

Diane teaches piano out of her front room. By the last lesson she isn't counting the minutes until the student leaves. She's counting the minutes until she can reach back.

Keys down. Back door shut. Reach, unhook, exhale. Some nights she does it with her coat still on.

She has done this every day since her forties and never once thought it was strange. That's the part that stopped me. Nobody ever told her it wasn't normal.

I used to plan my whole evening around the second I could take it off.

Then a fitter asked to see her back.

Two Pink Grooves Still There at Bedtime

Two lines under her breasts. Two dents on her shoulders. At 10PM, brushing her teeth, they were still there.

Three years of that. Then five. She stopped wearing the thin linen shirt because you could see where the straps had cut in. She stopped standing in the front row of family photos.

One August her daughter asked what happened to her back.

Diane blamed her bust. She blamed her age. She'd been carrying the blame for something a seam was doing.

What another year in a wire costs you

  • × Grooves that still show at bedtime
  • × Shirts left hanging, never worn
  • × Reaching back 20 times a day
  • × Standing at the back of every photo
  • × One more $60 bra that digs

My daughter asked what happened to my back. I said nothing. I knew exactly what it was.

Two Pink Grooves Still There at Bedtime
10PM, and the lines have not faded yet.

It was never her body. It was two inches of elastic.

Your Back Holds the Whole Bra on 2 Inches

This is the part almost nobody explains at the fitting mirror. On a standard underwire bra, the weight lands on a narrow band edge and a row of metal hooks. Narrow means pressure. Pressure means a groove. Your back is holding up the whole bra on two inches. Then the wire pushes the rest of it into your ribs. The thin straps carve the last two lines into your shoulders. Widen the back and there is no edge left to cut. The same pull spreads across your whole back. By 10PM there is nothing digging and nothing to rub.

It's not a fit problem. It's a pressure problem, and every wire bra has it.

Your Back Holds the Whole Bra on 2 Inches
One wide piece across the back. No hook row anywhere.

One bra is built the other way around on purpose.

You Pull It On, Then Forget It's There

The bra is the ShapeChic Original. You pull it on over your head. There is nothing to unhook, because there is nothing to hook.

The back is one wide smooth piece, side to side. The straps are wide and cushioned, so they sit on your shoulders instead of cutting into them. No wire anywhere in it.

You put it on at 7AM and stop thinking about it.

Sizes S to 4XL, seven colors. Use the Original Bra size guide; order the size shown without adding another size.

🙌

Nothing To Unhook

You pull it on over your head at 7AM and go.

🤍

Wide Cushioned Straps

Your shoulders are smooth and clear when you get into bed.

📏

Sizes S To 4XL

Seven colors. Use the Original Bra size guide; order the size shown without adding another size.

🌙

Still On At 10PM

You forget to take it off. That is the whole point.

I got into bed with it still on. That had never happened once.

You Pull It On, Then Forget It's There
7AM. Over the head, and she's dressed.
Claim Buy 1, Get 2 Free Offer

4 Weeks Later: She Stopped Reaching Back

I asked women who switched what changed first. Almost none of them said the word comfort.

They said they stopped reaching back.

Roberta Nye, 61, wore a 38DD wire for 22 years. Four weeks in she says the two lines under her bust are gone and she has stopped looking for them. Her skin is smooth when she gets into bed.

Sharon K. bought one, then ordered the set eleven days later, one for herself and one for her sister.

Nobody mentioned the lace. They all mentioned their shoulders.

What they noticed in week one

  • Stopped reaching back to adjust
  • No lines under the bust
  • Shoulders clear at bedtime
  • Wore the thin linen shirt again
  • Kept it on past 10PM

I keep lifting my shirt in the mirror to check. There's nothing there.

4 Weeks Later: She Stopped Reaching Back
10PM on the couch, and it hasn't come off.
83% Women over 50 who still see marks at bedtime
6:41 PM Average time she reaches back to unhook
0 Wires, hooks or clasps pressing into her back
41,637 Sets shipped since the wide back launched

10PM, Before and After She Quit the Wire

Before

  • × Pink grooves under both breasts
  • × Unhooking it in the parking lot
  • × Dents on top of both shoulders
  • × Reaching back 20 times daily
  • × Linen shirt left on the hanger

After

  • Still on at 10PM
  • Skin smooth at bedtime
  • Pulls on over her head
  • No reaching back all day
  • Linen shirt back in rotation

It's 9:50 and You Haven't Reached Back Once

It's Thursday night. You're at the sink rinsing two mugs, and the thought of taking it off hasn't crossed your mind yet. You get to bed, lift your shirt in front of the mirror out of habit, and the skin under your breasts is flat and clear. Both shoulders too. You're the woman who stopped counting down to 6PM.

What People Are Saying

Denise R.

“Third day in and I stopped checking the clock. 38C, took the L like it said.”

Denise R. Verified
Peggy Vandenberg

“I put off ordering for two months. Every wireless thing I'd tried before went flat by lunch and the band ended up riding up my ribs. Not this one. I'm 63, 40DD, ordered the 2XL because it says to size up and that was right. What surprised me was my shoulders. I've had two soft dents up there since my forties and after three weeks they're just not there.”

Peggy Vandenberg Verified
Carol Ann W.

“Fit is good and I've worn it every day for a month. Four stars because the pattern shows a little through my thinner white tees. I don't love that, so it lives under sweaters and button-downs for me. In a wire I couldn't get through dinner without unhooking. Now I forget. Still wish I'd picked a darker one instead of two the same.”

Carol Ann W. Verified
Rosemary T.

“Ordered the wrong size, my own fault, emailed Sunday night and had an answer Monday morning with nobody arguing. Sent it back and the bigger one came that Friday. Wear it to my water class now.”

Rosemary T. Verified

Common Questions

Everything readers have asked us so far.

I'm 57 and a 38DD. Will it hold me up with no wire?
Use the Original Bra size guide with the label of a bra that fits you comfortably. Select its sizing system, band and cup, then order the ShapeChic size shown. The sizing adjustment is already included; do not add another size. If your combination is not listed or your current bra fits poorly, contact us before ordering.
How fast does it get here?
Orders leave within one business day and land in 3 to 6 days. You'll get tracking the same day it ships.
What size do I order?
Use the Original Bra size guide with the label of a bra that fits you comfortably. Select its sizing system, band and cup, then order the ShapeChic size shown. The sizing adjustment is already included; do not add another size. If your combination is not listed or your current bra fits poorly, contact us before ordering.
What if it doesn't fit?
Send it back within 30 days, unworn and unwashed, for a refund or a swap. One email, no argument.
Does the lace show under a thin white t-shirt?
Under a very thin white tee you'll see the pattern a little. Under anything heavier, nothing shows.
Joanne Pratt

Written by

Joanne Pratt

Consumer desk writer, 19 years covering women's apparel and fit

Joanne Pratt writes about health, beauty, and everyday comfort. Joanne tries the products firsthand before writing about them.

Reader Comments (29)

Rosa D.
Rosa D.

wait so there are no hooks at all? my mother in law has arthritis in both hands and she gave up on back closures two years ago. sending this to my husband

16
Like Reply 3 days ago 1 reply
Aisha J.
Aisha J.

same with my mom, she wears my dads undershirts now instead. this would fix that

9
Like Reply 2 days ago
Sharon K.
Sharon K.

day 9. no lines under my bust when i get in the shower. i keep checking for them lol

19
Like Reply 5 days ago 1 reply
Joanne Pratt
Joanne Pratt Author

That checking habit takes about a month to go away. Then you stop looking altogether.

Like Reply 1d
Nicole P.
Nicole P.

im a 40DDD and every wireless one i try squashes me into one shelf across the front. does this actually give any shape or no

9
Like Reply 2 weeks ago
Gloria M.
Gloria M.

bought the 3 pack for my wife after she read this over my shoulder at breakfast. she took the XL and hasn't taken the gray one off since friday

15
Like Reply 2 weeks ago 1 reply
Patricia E.
Patricia E.

my husband did the same thing, ordered it while i was talking. best thing he's done all year

7
Like Reply 1 week ago
Tammy R.
Tammy R.

haven't put on a wire since february. threw four of them in the trash and didn't feel bad about it. they cost me more than this whole set and left dents

19
Like Reply 1 month ago

Individual results vary. This article reflects one customer's experience and is not medical advice. Sizes and colors subject to availability.