E
Elaine
4 days ago
Zipped my green dress up again. Without breathing in.
Flat Tummy49 found this helpful
BUY 1, GET 2 FREE - ENDS TODAY
4.8 Excellent 24,487 reviews
5 Reasons Why 120,267+ Women Over 50 Are Flattening The Menopause Belly
Find out why over 120,267+ women over 50 are loving the ShapeChic™ Instant Brief, the innovative shapewear brief that helps you look flat and feel comfortable all day! Tuck your blouse in, zip the dress, and stop sucking in all day.
Instant Flat Tummy
No Roll-Down
Hot-Flush Breathable
All-Day Comfort
BUY 1, GET 2 FREE
🏆 Rated Best Shapewear Innovation in 2026
Reason #1
Flat Tummy from Jeans to Dresses (Guaranteed)
Look A Dress Size Flatter The Second It's On. You turn sideways in the mirror and the pooch is gone.
You eat less than ever and the pooch keeps growing, so you bought loose tops to hide it. It's not you. As oestrogen drops, your body moves fat to your middle and your stomach wall goes slack. Nothing was added. It moved. This brief's crossed front bands hold it flat the second it's on.
BUY 1, GET 2 FREE"I eat less than I ever have and it kept growing. Turned sideways this morning and it's just not there"
— Gillian H. Verified CustomerReason #2
Sit & Bend With Zero Roll-Down
No More Rolling, Hitching, or Tugging Up. You stand up from lunch and it's where you left it.
You spend lunch out hitching your waistband up under the table. Every other brief stops right under your pooch, so it rolls the second you sit. This one rises above your belly button. There's no edge to roll over.
BUY 1, GET 2 FREE"Sat through my granddaughter's whole school play on one of those tiny chairs and never once went to hitch it up"
— Mandy from Bolton Verified CustomerReason #3
Stay Cool In Every Hot Flush
No More Sweaty, Clammy, Stuck-On Shapewear. The flush comes and goes and it stays on.
Hot flush hits, your shapewear turns to cling film, and you're peeling it off in the loo. So now it lives in the drawer. This brief has sheer mesh panels that let air through. The flush passes and you're still wearing it.
BUY 1, GET 2 FREE"Kept it on through two flushes."
— Sue P. Verified CustomerReason #4
Squeeze-Free Hold for Instant Relief
Firm Hold + Zero Squeeze = Wear It All Day. You finish the pudding and nothing digs in.
The old shapewear squeezes so hard you rip it off in the car before you're home. That's the lie the whole category sold you: tighter means flatter. These crossed front bands hold your stomach wall where it used to sit, without crushing you. You eat the whole dinner in it.
BUY 1, GET 2 FREE"I kept waiting for it to start digging in at the pub quiz. Three rounds in, still waiting"
— J. Whitaker Verified CustomerReason #5
Feel Ready Every Day Like Never Before
Three Briefs + One Price = Always A Clean One. Wash day stops being a baggy-top day.
One brief means the bad days are the days it's in the wash. Back to the baggy jumper. Get three and you're never without one: one on, one in the wash, one in the drawer. Go for Buy 3, Get 6 and a FREE Original Bra comes in the same box.
BUY 1, GET 2 FREE"Got the six so there's always a clean one, and the bra came in the same parcel"
— Lorraine Verified Customer
Tuck It In Again Every Day This Week — Buy 1, Get 2 Free
Buy 1, Get 2 Free: three Instant Briefs, one order, free UK delivery. Wear them for 30 days, and if your tummy isn't flatter in the mirror, send them back. Every week you wait is another week of sucking in.
CLAIM BUY 1, GET 2 FREE
Sell out risk: HIGH | Already sold out 7 times last year
4.8 Excellent 24,487 reviews
ShapeChic™ Instant Brief
🏆 Rated Best Shapewear Innovation in 2026
- Instant Flat Tummy Hold
- No More Rolling Waistbands
- No More Sucking In
- Cool Breathable Mesh Comfort
$34.99
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+ FREE Original Bra$34.99 value+ FREE Original Bra£22.99 value+ FREE Original Bra€29.99 value+ FREE Original Bra$50.99 value+ FREE Original Bra$45.99 value+ FREE Original Bra$54.99 value+ FREE Original Brakr 227.99 value
+ FREE Original Bra$34.99 valueFree Shipping + Extra 10% OFF
+ FREE Original Bra£22.99 valueFree Shipping + Extra 10% OFF
+ FREE Original Bra€29.99 valueFree Shipping + Extra 10% OFF
+ FREE Original Bra$50.99 valueFree Shipping + Extra 10% OFF
+ FREE Original Bra$45.99 valueFree Shipping + Extra 10% OFF
+ FREE Original Bra$54.99 valueFree Shipping + Extra 10% OFF
+ FREE Original Brakr 227.99 valueFree Shipping + Extra 10% OFF
In stock · Ships out within 2 working days
Free tracked shipping · Tracking on every order
100%Perfect fit
Wrong size? We swap it free.
Email us within 30 days and we will send the right size or refund you.
Risk-Free 30-Day Guarantee
Free Tracked Shipping On All Orders
Any Issue? We Reply Within 24h
Turn sideways in the mirror wearing the ShapeChic™ Instant Brief, and the soft pooch below your belly button is gone. It smooths your middle flat the instant it goes on, under anything. No sucking in, no holding your breath, no tugging at your top, no angling away from the camera. You step in, pull it up, and the dress you love lies smooth over your stomach from every angle.
It shapes your tummy the moment you pull it on in the morning. The fitted dress, the tucked-in blouse and the jeans you stopped buttoning all come back into rotation. You sit down at dinner, hug a friend, and skip that quick glance down at your middle. It looks like ordinary underwear outside and works like shapewear under everything you own, all day long.
- High waist rises above the belly button, so nothing rolls
- Crossed front bands hold the stomach flat the second it's on
- Sheer mesh panels let air through on hot-flush days
- Looks like ordinary knickers, works like shapewear
- Step in, pull up, done
- Free tracked shipping on every order — no minimum spend.
- Most orders leave the warehouse within one working day.
- Your tracking link is emailed the moment it ships.
- If your parcel doesn’t arrive, we send a replacement free.
- Any issue at all — a real person replies within 24 hours.
You have 30 days from delivery to try your briefs, on top of your legal rights. To start a return, email our team with your order number and we'll send the steps. Items must come back clean, in their original bag, with the tags attached.
Rated 4.8/5 by 120,267 verified buyers
Join over 120,267+ Happy Women Over 50
stopped sucking in for photos
My son's wedding, forty odd photos, and I didn't hold my breath in one of them. Wore it under a fitted navy dress I'd had in the wardrobe since 2019.
doesn't roll
Four hours on a coach to Blackpool. Didn't roll.
I look like me again
Tucked my shirt into my work trousers for the first time in years. Caught myself in the shop window on the way in and thought, there I am.
hot flush proof so far
Was dreading the first flush in it because my last lot went wet and clingy within minutes. This didn't. Wore it to a garden party in July and kept it on the whole afternoon.
was sure it would dig in
I'm 57, size 18, and every pair of shapewear I've owned has left a red line round my middle by teatime. Nothing. I checked twice.
bought it for the 3 for 1
Went in for the deal really, one for me and two to see if they'd last. Wearing one now, second's in the wash, third's in the drawer like the advert said.
4.8
Verified
PS
Pauline S.
6 days ago
Thought it'd be another one that looks great in the packet and useless on. I'm 5ft 3, size 16, 58, and the pooch is the only bit of me that changed after 50. Put it on, turned sideways, and the front of my dress went straight down. Ordered my usual 16.
Flat Tummy46 found this helpful
S
Sharon
1 week ago
I've got a drawer full of shapewear that rolls into a sausage under my belly ten minutes after I sit down, so I was ready for this to do the same. Wore it for a full shift on reception, sat down most of the day, 52 and a size 18. Didn't move off the top of my stomach once. Tucked my blouse in on the Tuesday and a colleague asked if I'd had my hair done.
No Roll-Down77 found this helpful
W
Wendy
1 week ago
doesnt roll. sat through the whole train to Leeds and back
No Roll-Down86 found this helpful
LK
Linda K.
2 weeks ago
I get flushes about six times a day and gave up on anything tight years ago. The mesh panels make a difference. Kept it on through a meeting where I went bright red, still on at the end of the day.
Hot Flushes95 found this helpful
Your Life Before VS After the Instant Brief
Before ShapeChic
- Sucking in for every family photo
- Waistband rolling under your belly at lunch
- Blouse left untucked to hide your middle
- Peeling shapewear off mid hot flush
- Zipping the dress, then swapping for a jumper
- Tugging your top down every time you sit
After ShapeChic
- Standing front-on for the family photo
- Waistband still flat when you stand up
- Blouse tucked into your trousers again
- Flush passes, the brief stays on
- Zipping the fitted dress and walking out
- Sitting down without glancing at your middle
Recommended by 94% of Verified Buyers
Straight from our Facebook, tags, questions and all.
4.8
56 and been hiding in tunics for three years. put this on under my navy dress, turned sideways and just stood there. first time i've zipped that dress without holding my breath 🙈
117
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Reply
3 days ago
1 reply
so THAT's why you were strutting about at the barbecue 😂
14
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2 days ago
Janet Priestley this is the one i was on about for your daughter's wedding in june, the one that doesn't roll down when you sit
38
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5 days ago
1 reply
already ordered the three, cheers for sending it 😘
9
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4 days ago
is this legit or another one that rolls down after an hour?
27
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1 week ago
2 replies
legit. go your normal knicker size, or up one if you're between. mine came royal mail in 3 days
17
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Reply
6 days ago
Page Admin
Thanks for asking! Every order goes out tracked, and you've got 30 days to send them back if they're not for you.
Like
Reply
1 week ago
wore it under my wrap dress to my retirement do. three courses and it was still sat above my belly button when i got home
63
Like
Reply
2 weeks ago
Frequently Asked Questions
No catch. Most women need one on, one in the wash and one spare, so we sell them in threes and count on you coming back.
Over 120,267 women over 50 have ordered from us, with 24,487 reviews at 4.8 stars. Every parcel goes out tracked.
Yes. The crossed front bands press a firm pooch back just like a soft one, and the high waist sits above it so there's nothing to roll.
No. It rises above your belly button, so there's no edge under the pooch to curl over.
Sheer mesh panels let air through, so it doesn't turn into a wet layer. Women tell us it's the first shapewear they've kept on through a flush.
No, and anyone telling you their knickers do that is lying. It shapes and holds, flat the second it's on, and that's the job it does.
Measure your waist and hips and pick your size from the chart, not your usual knicker size. If you're between two sizes, pick the bigger one.
Orders leave within 1 working day by Royal Mail tracked. Most land in 2-4 working days.
Why the Instant Brief?
ShapeChic
OTHERS
Rises above the belly button, so it never rolls when you sit
Flat the second it's on, no sucking in
Mesh panels you can wear through a hot flush
Holds your stomach flat without crushing you
Built for the menopause belly, not a 25-year-old's
Three briefs for the price of one